Frequently Asked Questions

North American Insurance Alliance (NAIA) is a Master Agency of SIAA • The Agent Alliance, the largest alliance of independent insurance agencies in the United States. Together with SIAA, NAIA partners with top national and regional carriers to give member agencies exclusive access to a broad range of insurance markets and products, empowering them to grow and stay competitive in a changing industry.

Beyond market access, NAIA members benefit from a proven model built around profitability, autonomy, and long-term success. This includes direct support, strategic incentives, profit-sharing opportunities, and ongoing training – all designed to help independent agencies maximize value and operate at peak efficiency on their own terms.

At NAIA, we’re committed to helping established agencies grow stronger, smarter, and more profitable without sacrificing their independence.

SIAA is a national insurance alliance comprised of Master Agencies throughout the United States. The Master Agencies recruit and support independent insurance agencies (member agencies) within their market area. NAIA is one of 49 of SIAA’s Master Agencies.

NAIA serves elite independent insurance agencies across the Northeast, spanning the six New England states: Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island. Our team is embedded in the communities we support, offering hands-on partnership and personalized guidance tailored to the unique needs of each market.

NAIA partners with growth-minded independent agency owners who want to take their business to the next level. Members are carefully selected based on a range of factors, including location, carrier mix, loss ratios, premium volume, staffing, growth potential, business history, and overall agency needs.

Are you:

• An established agency owner seeking stronger carrier relationships or greater income potential?
• The owner of a mature agency looking for a long-term strategic partnership?
• Looking for a strategic partner to help secure your agency’s future through perpetuation planning?

If so, NAIA may be exactly what your agency needs.

Our membership process is designed to support your success. It begins with a brief application to help us understand your agency and its goals. From there, we conduct a thoughtful review to ensure strong alignment. Once approved, onboarding includes the development of a personalized strategy, targeted training, and resources to help grow your agency’s income, value, and long-term success.

No, NAIA is not an aggregator, retail agency, or managing general agency (MGA).

We are an alliance and one of 49 master agencies of SIAA, the largest alliance of independent insurance agencies in the United States. Our purpose is to support the independence, growth, and long-term success of agencies like yours – not to control or compete with them.

At NAIA, you remain fully independent. We don’t force the aggregation of your book, we don’t require you to use proprietary systems, and we won’t push you into any technology or programs that don’t serve your goals.

Unlike aggregators, we take a personalized, partnership-first approach. We work directly with each member agency to develop tailored growth strategies, provide access to top-rated carriers, and offer exclusive programs and income opportunities, all while preserving your autonomy.

NAIA is here to amplify your potential, not to replace or absorb your identity. We’re a long-term strategic partner, not a shortcut or quick fix, and not a competitor.

NAIA offers a powerful combination of local partnerships and national scale through SIAA, providing your agency with access to the tools, support, and resources needed to grow confidently and profitably.

• Increased Earning Potential
  Unrivaled compensation opportunities, strong carrier relationships, and vendor discounts that improve both margins and efficiency.
• Personalized Coaching & Strategy
  One-on-one support from our team of experts focused on your agency’s goals, not a one-size-fits-all playbook.
• Advanced Technology & Analytics
  Preferred access to leading platforms, real-time performance data, and tailored technology guidance that scales with your business.
• Exclusive Programs & Education
  Tools and training like coaching programs, boot camps, advanced analytics, automation, and insights to help you expand intelligently.

Whether you’re looking to grow, diversify, or plan for the future, NAIA delivers the support and strategic resources to help you get there faster.

Additonal Information

When you become a member, you’ll be supported by a dedicated team of professionals who are here to help you succeed. Each team member plays a role in supporting your agency. To learn more and connect with the right contact, visit our team page.

Our Team