Founded in 2009 by Craig Sargent and Debora Hillier, the North American Insurance Alliance, Inc. (NAIA) was built with a clear mission: to help independent insurance agencies achieve greater profitability, growth, and long-term stability. With decades of combined industry expertise, Craig and Deb created a network rooted in strong partnerships and hands-on support, empowering agencies to thrive in a competitive marketplace.
Today, NAIA continues that legacy as one of 49 Master Agencies of SIAA • The Agent Alliance, the nation’s largest network of independent insurance agencies. Since being acquired by SIAA in 2023, NAIA has expanded its reach and capabilities, while maintaining its personalized approach to supporting agencies across New England and beyond.
Regions We Serve
NAIA is the SIAA master agency serving elite independent insurance agencies across New England. When you join, you gain the full strength of SIAA, backed by a local team that’s embedded in the communities you serve, delivering hands-on support, regional insight, and a commitment to helping your agency grow on your terms.
Local Guidance. National Strength. Unmatched Results.
With a dedicated and experienced support team, NAIA delivers personalized, hands-on guidance to help member agencies improve profitability, streamline operations, and expand carrier relationships.
As part of SIAA • The Agent Alliance, we combine national strength with local delivery, offering industry-leading resources, proven strategies, and white glove service you can’t find anywhere but NAIA. Our approach is built around achieving real results and long-term value for independent agencies that are ready to unlock their full potential and succeed at the next level.